Logos

ORIGYN wordmark logos

ORIGYN icon logo

File format guide

SVG

SVGs (Scalable Vector Graphics) can be scaled up or down in size without any loss of detail. Often used for logos, icons and vector based illustrations.

When to use:

Websites/Apps - ensure branding looks perfect on all screens
Illustrations - small file sizes and easily editable
Animation - SVGs can be animated

PNG

PNGs (Portable Network Graphics) are raster based images. PNGs can be saved at as hi-res images but increasing the size of a PNG will reduce the overall quality of the image. A benefit of using PNGs (instead of JPGs) is that they support transparent and semi-transparent backgrounds.

When to use:

When a SVG cannot be uploaded eg. on 3rd party apps

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Last updated 1 year ago